6 Common Misconceptions about Cooperatives:
#1: "A co-op? That's like ... a hippie grocery store, right?"
#2: Co-ops are Basically All Non-Profits
#3: Co-ops Aren't Scalable
#4: Co-ops Have No Structure
#5: Co-ops Are Only For Rich White People
#6: Co-ops Don't Have an Economic Impact
Recorded for the North American Students of Cooperation (NASCO) Shared Resource Library - http://www.nasco.coop/resources